A. Promoting and protecting property values, attracting new residents, and encouraging orderly development; and

B. Recognizing the purpose of signs for identification and economic well-being of businesses in the city of Monroe; and

C. Promoting a business person’s right to identify their business through reasonable and effective methods; and

D. Minimizing dangerous conflicts between signage and traffic control devices; and

E. Minimizing visual distractions between signage and motorists, bicyclists, and pedestrians; and

F. Increasing the city’s attractiveness; and

G. Promoting the city’s scenic views, historical assets, architecture, streetscapes, and landscaping; and

H. Regulating the type, number, location, size, and illumination of signs; and

I. Facilitating fair and consistent neutral enforcement; and

J. Recognizing and protecting the use of the public right-of-way as a forum for noncommercial speech; and

K. Allowing for limited temporary commercial signage in the public right-of-way, to provide a flow of commercial information to consumer to enable them to make the vital decision of purchasing a home, and to further the critical public goal of providing for equal access to housing; and

L. Uphold the goals and policies of the comprehensive plan.